This is a variation of the Lift-/Jog-/Walk-A-Thon's that I have used in the past and are used by other teams. In this event the players enter the e-mail names and addresses of friends and family and the company that we are partnered with then sends emails to the names, just flat out asking for donations.
Using a 3rd party website, each player is asked to enter at least 20 email addresses (friends and family work best) and email addresses that will then use to send a custom email asking for a donation. If each player enters the 20 names then they will just need to donate $10 to meet/exceed our player goal of $180. The email will have a link to the Bullfrog donation page that has a message and video that presents our need for the donation. Donations will be collected and they will send us a check when the campaign closes.